CV | David Taylor

About me: I’ve been helping businesses connect their people to their strategy for 15 years, sharing inspiring and challenging stories across a range of media. During my career, I’ve worked in retail, financial services, coatings and chemicals, higher education, the energy sector, and most recently the food/beverage/hospitality industry. 

I’m an all-rounder, with my strongest skills being in content strategy and storytelling, with excellent copywriting skills at the core of my work. I’ve worked at a senior level for the last five years, managing stakeholders of all levels, as well as a team of direct reports to deliver brilliant work – a career highlight.

I’ve married these skills to my natural affinity for channel strategy and development, launching new channels and refreshing old ones to improve their effectiveness.

My biggest passion is seeing a positive impact on a company’s people, because they understand their business better and see their role in its success. Communications is the most important part of achieving that, from leadership communications to regular news to strategic multi-channel campaigns. 

After a short stint leading communications for BrewDog, unfortunately cut short by cost-related redundancies, I’m eager to step into a role that will allow me to shape communications from the ground up, and make a positive impact on my next company’s culture.

Key projects and achievements

BrewDog | Strategy

I developed Internal Communications’ strategy with targeted solutions for leadership communications, user-targeted channels/content, and a refreshed, world-class approach to news. WIthin six months, the channels were performing 5% better than in the six months prior, and leadership communications received stronger, positive feedback from the crew. The attached video is from the Tasters product knowledge content I developed. You can see a screengrab of the page too (PDF).

Virgin Money | Content

I created the weekly CEO email, Direct from… creating a single strategic narrative, while developing a clear, defined tone of voice for the CEO. It’s the key channel for delivering disruptive, engaging and continually evolving content, achieving open rates between 75-80% since launch in 2018.

It won the national Internal Institute of Communications Award for Best Digital Feature Channel in 2020.

Click on the image to see a full edition, or tap on this link (JPG).

AkzoNobel | Content

I led the creative campaign for the re-launch of AkzoNobel’s Code of Conduct. This included development of all campaign principles, messaging and supplier management. With a focus on digital channels, we developed a strong suite of communications, including an innovative digital version of the Code for the company’s 40,000 people, using digital and in-person channels. Here’s the campaign video, which was screened at the Netherlands Film Festival.

Virgin Money | Channels

I developed and launched our digital communications experience hub for all colleagues, built on SharePoint using innovative, audience-first design principles to guide its creation. VMx is the heart of colleagues’ digital work lives with an inspiring blend of news, features and rich media content, supported on desktop and mobile, reaching around 60% of the audience every week.

AkzoNobel | Channels

Introduced Poppulo platform for mass audience emails, allowing for more detailed use of analytics and evidence-based decision making for content development, as well as a consistent visual language for all emails. I led the upskilling of business area and local comms teams to make sure they would get the maximum benefit from the new functionality.

SSE | Engagement

I Delivered multiple tariff change communications projects affecting circa 6,000 customer-facing colleagues and over one million customers, with a mix of news content, face-to-face briefing materials and FAQs to allow colleagues to effectively deal with customer concerns.


Virgin Money | Channels

I developed and launched our digital communications experience hub for all colleagues, built on SharePoint using innovative, audience-first design principles to guide its creation. VMx is the heart of colleagues’ digital work lives with an inspiring blend of news, features and rich media content, supported on desktop and mobile, reaching around 60% of the audience every week.

Professional experience

BrewDog, April 2022 – Oct 2022 (redundancy)

Head of Internal Communications and Engagement

People Team

Main duties: Owning the crew communications and engagement strategies for the business, from leadership communications to channel development and management to crew recognition, covering circa 3,000 people across the world. Left due to redundancy. 

Key achievements:

  • Developed Internal Communications’ strategy with targeted solutions for leadership communications, user-targeted channels/content, and a refreshed, world-class approach to news. WIthin six months, the channels were performing 5% better than in the six months prior, and leadership communications received stronger, positive feedback from the crew
  • Managed and improved the crew peer-to-peer recognition scheme, Punk to Punk. Along with improved criteria and processes to manage the scheme, I improved the crew communications to enhance recognition and create a key inspiring moment for crew every month. I also identified risks in the scheme, and proactively reduced fraud, saving the company around £5,000 over six months 
  • Refreshed the COO’s monthly update to make it more readable and engaging, enhancing commercial awareness across the company. By introducing a short video ahead of every message, I made the content more accessible, especially for bar crew who didn’t have time to read the full update. This drove a 10% improvement in readership with positive crew feedback after the refresh. 

Virgin Money: October 2018 – April 2022

Content & Channels Lead

Brand & Corporate Communications and Sustainability

Main duties: Creating and delivering the content and channel strategy (including the new digital experience) to Virgin Money’s 9,000 permanent and contracted colleagues across the UK, leading my team of two internal communication managers to achieve content excellence.

Key achievements:

  • Developed Internal Communications’ content strategy in collaboration with the Head of Internal Communications, developing clear principles to guide our content creation that align to the Bank’s Purpose and values, as well as industry best practice
  • Created the weekly CEO email, Direct from… to help unite heritage organisations colleagues with a single strategic narrative, while developing a clear, defined tone of voice for the CEO. 
  • Developed and launched our digital communications experience hub for all colleagues.
  • Worked with the Internal Communications team to redevelop the quarterly financial results communications so they align to best practice for email design with some Virgin attitude, delivering clear, purposeful content that adds value to colleagues understanding of the Bank’s strategic performance
  • Set the planning framework and editorial standards for news publishing for all internal communications platforms, covering copy, media and email delivery
  • Supported multiple campaigns with high quality digital content including emails, visuals, videos and articles, all created in-house with limited budget. Campaigns included the launch of Purpose, Capital Markets Day and several integration A-days
  • I recently launched a content campaign to engage colleagues in Virgin Money’s ambition to become the UK’s leading full-service digital bank, covering the full media mix and targeting ambitious user metrics for consumption and affinity, as well as the continued digital roadmap to enhance our channels and give colleagues more ways to engage and interact with our storytelling. 

Scottish & Southern Electric (SSE): March 2017 – September 2018

Employee Communications Manager, GB Domestic and Marketing

Main duties: Working as Business Partner to the commercial teams with SSE’s home retail business of circa 3,000 people, providing strategic communications support as well as practical delivery for key projects

Key achievements:

  • Delivered multiple tariff change communications projects affecting circa 6,000 customer-facing colleagues and over one million customers
  • Delivered the first internal communications strategy for GB Domestic, implementing consistent tools and standards across the teams within it
  • Developed and delivered content to support the launch of Home Services and Phone and Broadband propositions, ensuring positive sales discussions and employee sentiment, as well as reinforcing compliant behaviours

University of Dundee: September 2016 – March 2017 (contract)

Change Communications Manager, Business Transformation

Main duties: Developing and delivering the communications and content strategy for major change in the University.

Key achievements

  • Delivered a communications strategy and key messaging to set the direction and agree measures of success for UoD’s business transformation programme

AkzoNobel NV, Amsterdam: April 2014 – August 2016 

Content Lead, Global Internal Engagement

Main duties: Developing and executing the content and channel strategy for internal communications affecting circa 40,000 employees, and delivering key content projects to support strategic business goals as a partner to senior leaders.

Key achievements

  • Delivered a content strategy to improve quality and consistency of internal communication, focusing on simplicity, clarity and accessibility
  • Led content production for the Leadership Conference. This included production of 15 videos, from multiple global suppliers and interviewees, from budget management to project planning and content design.
  • Led the creative campaign for the re-launch of AkzoNobel’s Code of Conduct. This included development of all campaign principles, messaging and supplier management. With a focus on digital channels, we developed a clear, cohesive suite of communications, including an innovative digital version of the Code.
  • Introduced Poppulo platform for mass audience emails, allowing for more detailed use of analytics and evidence-based decision making for content development, as well as a consistent visual language for all news emails. 
  • Revised the approach to communicating financial results internally. Most notably, I developed the Results explained concept, which puts our performance into simple language and explains financial concepts that the company uses as metrics of success. 

RBS, Edinburgh: October 2012 – April 2014

Communications Manager, Finance Communications

Main duties: Provide communications consultancy and tactical support for Finance’s 6,500 people globally, with editorial, channel management, video production and event design. 

Key achievements

  • Delivered a content strategy to sustain Finance through 2014 using feedback from Finance employees through analytics and focus groups 
  • Delivered new email channel sharing news and features to the whole audience, telling business stories through the employees’ eyes 
  • Delivered intranet refresh, cutting pages by 50%, and improving traffic to the site by 20%.

RBS, Edinburgh: December 2011 – October 2012

Managing Editor, RBS World Magazine

Main duties: Sourced, wrote and produced a bi-monthly print/online employee magazine for 130,000 employees worldwide, with a budget of £250,000 per annum. 

Key achievements

  • Won two Institute of Internal Communications Awards in 2012
  • Developed new, innovative articles tackling business issues. These included promoting inclusion in RBS, balanced coverage of the technology incident in 2012, and the first CEO-employee roundtable event, which was also the most read article in the magazine’s history to that point. 

Other roles

RBS, Edinburgh: July 2011 – December 2011: Communications Manager, Non-Core

RBS, Edinburgh: 2005 – 2011: Content Developer and Copywriter, Group Communications

John Lewis, Edinburgh: 2001-2005: Selling Partner, Audio & Television